The mission of MOCHA is to ensure that the arts are a fundamental part of our community and to create opportunities for all children to

experience the arts to develop creativity, promote a sense of belonging, and to realize their potential.


Art is critical to the development and success of communities. Through MOCHA’s programs and events, art will be integral to everyday life and available to all.

Core Values

Equity At MOCHA, all of our work is in the service of ensuring access to the arts for everyone, especially those who are historically underserved

Creativity & Integrity Fostering imagination and nurturing original ideas is foundational to MOCHA’s operations.

Relationships MOCHA exists to facilitate and strengthen connections between all members of our community, including students, teachers, parents, educators, staff, administrators, local officials and beyond.

Solutions “No” is a word we try to avoid. At MOCHA, when there is an opportunity that supports our community and our mission, we always look for the “Yes” in every situation.

What we do

MOCHA is committed to providing quality hands-on art experiences for children and their families.

We strengthen our community by nurturing young people’s creativity, curiosity and educational success through hands-on arts programming in our museum, school and community sites.

We emphasize outreach to economically vulnerable communities. A pioneer in arts education, MOCHA provides training and tools for educators, parents and youth development professionals.

Our museum offers a broad variety of programs including interactive exhibits, artists-in-residence, open studios, art parties, field trips, and art camps. MOCHA teaching artists lead residencies in Bay Area schools, libraries and after-school sites through our School and Community Programs. We also support educators and teachers in integrating art into their curriculum and school culture. Our programs reach over 30,000 children and family members each year.

Our approach

Three central beliefs characterize our approach:

1) We believe in the power of hands-on art. Whether it is painting, clay, stop-motion animation or collage, MOCHA kids learn by making art.
2) We believe that all children should have access to quality arts experiences and emphasize outreach to under-resourced communities.
3) We believe in working with educators to provide professional development and advocate for integrating arts into learning environments.

Why it matters

When young people are immersed in creative activities, the results are profound. Students improve skills in critical-thinking, problem-solving, collaboration and communication. They develop a great deal of confidence and self-esteem from the experience of accomplishing a project and being able to talk about their process with their peers. Finally, as recent studies have shown, integrating arts into core curriculum areas not only encourages engagement in subject matter but also can be linked to overall student achievement.


Our History

MOCHA was founded in 1989 by Jill Vialet and Mary Marx to help families and communities celebrate the art and creativity of their children. In the early 1990’s MOCHA developed artist residency programs in partnership with local schools and brought children’s art exhibits to community sites, including hospitals and city buildings. We have partnered with numerous arts and educational organizations to develop programs related to literacy, healing and community empowerment. In 2018 we moved to a new location in Oakland’s City Center. We believe that this location will enhance our presence as a leading East Bay cultural institution, allowing us to provide more services and new programming to families and youth, and help the city create more family-oriented destinations in the downtown area.